Hey, I’m Tabatha.

I partner with brands to grow revenue and build unforgettable online experiences.

Collaborative

I believe in the power of collaboration to create exceptional customer experiences. As an extension of your team, I immerse myself in your vision and goals. I work closely with you to develop a website that not only reflects your brand but exceeds your expectations.

My Approach

  • Proven end-to-end eCommerce Management

  • Deep experience with Beauty and CPG Brands

  • Drive Growth and Optimization

My Services

    • Shopify store setup (theme, navigation, collections, PDPs)

    • Conversion-focused homepage, PDP, and collection builds

    • Site speed, mobile UX, and Core Web Vitals improvements

    • CRO audits + prioritized test roadmap (CVR, AOV, RPS)

    • App integrations (reviews, subscriptions, bundling, etc.)

    • Checkout optimization (upsells, friction reduction)

    • Ongoing site merchandising and product strategy

    • Core flow builds: welcome, abandon cart, post-purchase, winback

    • List growth strategy (pop-ups, offers, segmentation)

    • Campaign calendar planning + execution

    • Segmentation strategy (VIPs, repeat buyers, churn risk)

    • Revenue optimization (deliverability, timing, frequency)

    • Performance tracking + optimization (revenue per send, CVR)

    • Creative direction + messaging angles that convert

    • Audience targeting + scaling framework

    • Landing page alignment for conversion

    • Budget allocation + ROAS / CAC targets

    • Performance analysis + weekly optimization recommendations

    • Retargeting + customer acquisition strategy

    • Monthly CRO testing + site optimizations

    • Campaign + promo calendar planning

    • Performance reporting (CVR, AOV, LTV, CAC)

    • Merchandising + product launch support

    • Vendor + app management

    • Strategic guidance to drive sustainable growth